❓ How to Use This System
Your complete operating guide for delivering a world-class KYP client experience — three modes for every situation.
🎛️ Three Modes — One System
Onboarding Mode
When to use: Learning the playbook, studying steps, understanding the "why" behind each action.
- Full sidebar navigation visible
- Steps collapsed by default — click to expand
- Comfortable reading size for deep study
Live Client Mode
When to use: During active client onboarding or follow-up for quick, clean reference.
- Sidebar hidden — full screen focus
- All steps auto-expanded
- Larger text, floating phase nav at bottom
Personalize Mode
When to use: Customizing message scripts to match your voice and client context.
- Click any script text to edit it directly
- Purple outline shows all editable areas
- Download Custom Version to save changes
🚀 Quick Start — Day One
- Read the Role Overview — Understand your mission and tools
- Study the Master Flow Map — See the full client journey at a glance
- Walk through Phases 1–3 — Master every onboarding step in order
- Review Phase 4 — Ongoing client success is where retention lives
- Bookmark Escalation Protocol — Know it before you need it
💡 PRO TIP — WHATSAPP GROUP DESCRIPTION
The WhatsApp group description is a living record. It should always contain: client start date, program type, top 3 goals (from first Fathom call), last testing date, Drive folder link, and key milestones. Andres reviews these regularly — keep them updated.
🗺️ Role Overview
What the Client Success Manager owns — and why it matters.
🎯 Your Mission
You are the operational backbone of every client relationship at KYP. Your job is to ensure that every client feels taken care of from the moment they sign — removing friction, closing loops, and making it so Andres can focus 100% on delivering results.
As Andres says: "Everything from that touchpoint on, everything is better if we have a smooth sailing operation at the very beginning."
✅ CSM Owns
- WhatsApp group creation & management
- Onboarding form coordination
- All appointment scheduling
- Device & test ordering
- Platform setups (HabitDash, Rhythm)
- Pre-call & post-call summaries via Fathom
- 24-hour reminders for all appointments
- Drive folder management
- Client Roster tracker updates
- Quarterly retesting coordination
🧬 Andres Owns
- Weekly 1:1 coaching sessions with clients
- Health optimization recommendations
- Dr. Joel / medical team coordination
- New client introductions to the group
- Program pricing & contract decisions
- Escalation sign-off on complex issues
📱 Core Tools You Use Daily
📋 Program Types You'll See
Always check the contract in DocuSign to confirm the client's program type — it determines scheduling cadence, testing frequency, and deliverables.
Most clients are on 3 or 6-month programs. Testing (blood work + DEXA) happens at the start of every program and then every quarter thereafter.
📊 Master Flow Map
The complete client journey from signed contract to ongoing success.
🧬 KYP Client Journey — End to End
Phase 1
Client Onboarding: WA group, forms, address, HabitDash, weekly meetings
Phase 2
Appointment Scheduling: Dr. Joel consult, blood work (PWA), DEXA scan
Phase 3
Materials & Tools: Whoop, SelfDecode, HabitDash, Rhythm setup
Phase 4
Ongoing Success: Reminders, Fathom summaries, quarterly retesting
Phase 5
Documentation: Client logs, Drive uploads, Roster updates
🔄 Testing Cadence by Program Type
| PROGRAM | BLOOD WORK | DEXA SCAN | DR. JOEL CONSULTS |
|---|---|---|---|
| 3-Month | Start + End (2x) | Start + End (2x) | PWA at start + quarterly consults |
| 6-Month | Start + 3mo + End (3x) | Start + End (2x) | PWA at start + quarterly consults |
| 12-Month | Every quarter (4x) | Start, 6mo, End (3x) | PWA at start + quarterly consults |
⚠️ Always verify the client's specific contract in DocuSign — some clients have custom arrangements (e.g., no testing, Rhythm-only, 1-off Deep Dive).
💬 Step 1: Create WhatsApp Client Group
This is the mandatory first step and the foundation of the client relationship. Every client gets their own group. No exceptions.
- Open WhatsApp and create a new group — never reuse an old one
- Name the group exactly: 🧬 [Client First Name + Last Initial] - KYP Health Optimization
Privacy & Permissions
- Set Group Visibility → Hidden
- Set Add Participants → Admins only
- Set Edit Group Info → Admins only
- Check for an invite link — if one exists, revoke/reset immediately. Do NOT generate a new one.
Add Participants
- Client
- Kacie & Kristel (Client Success team)
- Andres
Assign Admin Permissions
- Andres → Admin (required)
- CSMs → Admin as needed
Your first message sets the tone for the entire program. Use the approved template from KYP Sample Templates, and make sure to include:
- Introduction of yourself and the team
- Sleep Guide and Health Optimization Roadmap (from Materials folder)
- Confirmation that the group is private
- Outline of next onboarding steps
- Calendly link for onboarding call: https://calendly.com/kacie-knowyourphysio/30min
Hey [Client Name]! 👋 So excited to welcome you to KYP. I'm [Your Name], your Client Success Manager — I'm here to make sure your entire journey is seamless from start to finish. This group is private and only includes you, myself, and Andres.
I've attached your Sleep Guide and Health Optimization Roadmap to kick things off. Here's what's coming up next: we'll get your onboarding form completed, schedule your initial appointments, and get all your platforms set up. Let's book your onboarding call here: [Calendly Link] 🙌
- Check the client's contract in DocuSign to confirm program type and terms
- Follow the KYP Sample Templates guide for description format
📋 WHAT BELONGS IN THE GROUP DESCRIPTION
Client start date • Program type (3/6/12 mo) • Top 3 goals (from first Fathom call) • Last testing date • Google Drive folder link • Key upcoming milestones. Andres reviews these regularly — keep them updated whenever there's a change.
✅ Group Setup Verification
No invite link exists
Group is set to Hidden
Only correct members are present (Client, Kacie, Kristel, Andres)
Andres has admin permissions
Welcome message sent with Sleep Guide & Roadmap
Group description updated with start date, goals, program type, Drive link
🚨 If ANY mistake is found:
- Create a new group immediately
- Move client to the new group
- Exit and archive the incorrect group
- Never reuse a compromised group
📋 Step 2: Onboarding & PAR-Q Forms
Collect all intake information and create the client's Google Drive folder.
- Send the onboarding form link to the client via WhatsApp
- Send the PAR-Q form
- Walk the client through completion if needed — ideally on a live onboarding call
- Review forms for completeness before moving on
- Flag any health concerns to Andres or Dr. Joel immediately
⚠️ PROACTIVE APPROACH
Don't just send the form and wait. Clients are busy — offer to walk them through it live on a Zoom call. This prevents weeks of delays and dramatically improves the onboarding experience.
- Create a new folder inside the KYP Google Drive under the client's name: KYP / [Client's Full Name]
- Upload the contract, onboarding form, PAR-Q, and any other relevant documents
- Share the Drive folder with the client and notify them via WhatsApp
- Add the Drive folder link to the WhatsApp group description
- Always upload blood work and lab results to Drive — never ask clients to upload their own test results unless it's pre-existing data from before they started
Hey [Client Name]! I've created your personal KYP folder in Google Drive — this is where we'll keep all your documents, test results, and program materials securely stored. Here's the link: [Drive Link] 📂
📍 Step 3: Confirm Availability & Address
Collect everything needed to schedule all initial appointments and ship devices.
📈 Step 4: HabitDash Setup
KYP's primary client health and habit dashboard — where wearable data, habits, and daily metrics are tracked.
📅 Step 5: Schedule Weekly Meetings with Andres
Set up the recurring weekly session that is the backbone of the client's program.
🩺 Step 6: Schedule Dr. Joel Consultation (PWA)
Coordinate the Premier Wellness Assessment — 75+ biomarkers, disease risk stratification, full intake review.
ℹ️ WHAT IS THE PWA?
The Premier Wellness Assessment is Dr. Joel Wussow's comprehensive evaluation — over 75 blood biomarkers, 10/30-year disease risk scores, ApoB, LP(a), insulin resistance, and a detailed intake form. It's what sets KYP apart from standard coaching programs. Most clients receive one PWA at program start. Premium clients may receive a second at program end.
🩸 Step 7: Schedule Blood Work (Mobile Phlebotomist)
Coordinate in-home blood draw — client experience should be effortless.
🔬 Step 8: Schedule DEXA Scan
Gold standard for body composition — schedule near the client's location.
📦 Step 9: Order Whoop & SelfDecode
Get the client's wearable and genetic test ordered as soon as the shipping address is confirmed.
🚚 Step 10: Track & Confirm Delivery
Stay on top of every shipment — proactively update the client, don't wait for them to ask.
📈 Step 11: HabitDash Setup
Client habit and accountability dashboard — ensure full access before the first coaching session.
🩺 Step 12: Rhythm Health Setup
Rhythm provides automated monthly blood work — a core part of KYP's ongoing data infrastructure.
ℹ️ WHAT IS RHYTHM?
Rhythm provides automated, recurring monthly blood work ("Rhythm labs") so clients and Andres always have fresh biomarker data without scheduling. Clients on Rhythm are automatically tracked, and Dr. Joel reviews quarterly. Not all clients are on Rhythm — check the contract.
🔔 Step 13: Reminders & Follow-Ups
Consistent, proactive communication keeps clients accountable and feeling cared for.
📝 Step 14: Fathom Pre-Call & Post-Meeting Summaries
The accountability layer that keeps every client session connected to their goals.
🔄 Step 15: Quarterly Retesting Coordination
Tracking quarterly milestones ensures every client gets the full value of their program.
🗂️ Step 16: Maintain Client Logs & Roster
Documentation is the system that makes everything else work at scale.
✅ Pre-Call Checklist
Complete every item below before each client session with Andres. This is what separates a great session from a reactive one.
⏱️ TIMING — Complete at least 30 minutes before every session
The pre-call prep ensures Andres walks in fully informed and the client feels seen. Tap each item to check it off as you go.
📊 DATA REVIEW
📋 FATHOM & ACTION ITEMS
📆 LOGISTICS & SCHEDULING
💬 SEND PRE-CALL SUMMARY
✅ AFTER THE CALL
Once the session ends → Review the Fathom summary → Send the post-meeting summary with next steps in the WhatsApp group → Download and upload Fathom recording to Drive → Update the KYP Client Roster. See Step 14 for full details.
🔗 Quick Links
Every platform and tool the CSM team uses — one click away.
🧬 Client Platforms
📅 Scheduling
📁 Internal Tools
🌐 KYP Public
⚠️ LINKS MAY CHANGE
If any link above stops working or has been updated, flag it in the internal team chat so this guide can be updated in Personalize Mode.
📊 KPIs & Standards
The numbers we hold ourselves to. Non-negotiable benchmarks for the client experience.
🚨 Escalation Protocol
How to handle issues when standard resolution isn't enough.
📋 Escalation Steps
Resolve Directly with Client
For missed appointments, delivery delays, platform issues, or scheduling conflicts — attempt to resolve directly with the client first. Offer solutions, reschedule immediately, and keep communication warm and proactive.
Escalate to Andres
If unresolved after Step 1 — or if the issue involves a client health concern, contract question, or anything requiring Andres's direct input — escalate immediately. Flag in the internal team WhatsApp with full context.
🚨 IMMEDIATE ESCALATION — No Step 1 Needed:
- Any health concern flagged during PAR-Q or onboarding
- A client expressing serious dissatisfaction or intent to cancel
- A compromised WhatsApp group (privacy issue)
- Any situation that could affect KYP's reputation or HIPAA compliance
💡 WHEN IN DOUBT — COMMUNICATE
The internal team chat exists for a reason. If something feels off or you're unsure how to proceed, post in the team channel with a clear summary of the situation. Over-communication is always better than leaving a problem unaddressed.